As Douyin evolves from a pure entertainment app into a fully integrated ecosystem for social interaction, … Douyin Marketing Guide: Algorithm, Content Formats, and Paid SolutionsRead more
How to Market on WeChat in 2025 and 2026: Features, Formats, and Best Practices
WeChat in 2025 and 2026 is far more than a messaging app. It has evolved into … How to Market on WeChat in 2025 and 2026: Features, Formats, and Best PracticesRead more
China Consumer Trends 2025: What Global Brands Need to Know
China’s consumer market is entering a pivotal phase of structural transformation. While short-term pressure on domestic … China Consumer Trends 2025: What Global Brands Need to KnowRead more
Where Do Chinese Internet Users Search for Information?
For global marketers aiming to reach Chinese audiences, understanding how Chinese users search for information is … Where Do Chinese Internet Users Search for Information?Read more
Google in China – From Competitor to Global Enabler
Google’s relationship with China has long been complex. While the company’s core consumer services such as … Google in China – From Competitor to Global EnablerRead more
Advertising in China – What You Must Know About Regulations and Audience Expectations
Running advertising campaigns in China requires balancing two essential dimensions: regulatory compliance and consumer preferences. Understanding … Advertising in China – What You Must Know About Regulations and Audience ExpectationsRead more
Navigating China’s Digital Marketing Compliance Landscape
When entering China’s fast-evolving digital market, compliance is the foundation for sustainable growth. Understanding the key … Navigating China’s Digital Marketing Compliance LandscapeRead more
Tencent’s Digital Marketing Ecosystem – How the Tech Giant Connects Brands and Consumers in China
Tencent is one of China’s most influential technology companies, and its digital ecosystem plays a central … Tencent’s Digital Marketing Ecosystem – How the Tech Giant Connects Brands and Consumers in ChinaRead more
How Digital Marketing in China Differs from the Rest of the World
What global marketers need to know to win in the world’s most unique digital ecosystem. Introduction: … How Digital Marketing in China Differs from the Rest of the WorldRead more