In today’s information-saturated digital environment, Chinese users are navigating two dominant paths to discover content: active … Platform Search vs. Content Recommendation: How Global Brands Should Adapt Their Strategy in ChinaRead more
Digital Channels
Baidu SEO vs. Baidu SEM: What Works in 2026
As marketing budgets tighten in 2025, brands competing in China are rethinking one fundamental question: How … Baidu SEO vs. Baidu SEM: What Works in 2026Read more
Bilibili Marketing: How to Reach Young, High-trust Communities
Bilibili has evolved from a niche ACG platform into an irreplaceable strategic hub for brands aiming … Bilibili Marketing: How to Reach Young, High-trust CommunitiesRead more
Zhihu Content Strategy: When and Why Brands Should Use It
In China’s fast-evolving social media landscape, Zhihu is often overlooked. While brands are busy chasing short-lived … Zhihu Content Strategy: When and Why Brands Should Use ItRead more
How Brands Use Weibo for Public Relations and Trend Marketing
In China’s fast-moving digital landscape, Weibo remains one of the most influential platforms for public relations, … How Brands Use Weibo for Public Relations and Trend MarketingRead more
Xiaohongshu for International Brands: SEO, KOLs, and Community Culture
Xiaohongshu has evolved from a “nice to have” channel into a strategic hub for international brands … Xiaohongshu for International Brands: SEO, KOLs, and Community CultureRead more
Douyin Marketing Guide: Algorithm, Content Formats, and Paid Solutions
As Douyin evolves from a pure entertainment app into a fully integrated ecosystem for social interaction, … Douyin Marketing Guide: Algorithm, Content Formats, and Paid SolutionsRead more
How to Market on WeChat in 2025 and 2026: Features, Formats, and Best Practices
WeChat in 2025 and 2026 is far more than a messaging app. It has evolved into … How to Market on WeChat in 2025 and 2026: Features, Formats, and Best PracticesRead more
Where Do Chinese Internet Users Search for Information?
For global marketers aiming to reach Chinese audiences, understanding how Chinese users search for information is … Where Do Chinese Internet Users Search for Information?Read more
Tencent’s Digital Marketing Ecosystem – How the Tech Giant Connects Brands and Consumers in China
Tencent is one of China’s most influential technology companies, and its digital ecosystem plays a central … Tencent’s Digital Marketing Ecosystem – How the Tech Giant Connects Brands and Consumers in ChinaRead more