China’s consumer market is entering a pivotal phase of structural transformation. While short-term pressure on domestic … China Consumer Trends 2025: What Global Brands Need to KnowRead more
Insights
Where Do Chinese Internet Users Search for Information?
For global marketers aiming to reach Chinese audiences, understanding how Chinese users search for information is … Where Do Chinese Internet Users Search for Information?Read more
Google in China – From Competitor to Global Enabler
Google’s relationship with China has long been complex. While the company’s core consumer services such as … Google in China – From Competitor to Global EnablerRead more
Advertising in China – What You Must Know About Regulations and Audience Expectations
Running advertising campaigns in China requires balancing two essential dimensions: regulatory compliance and consumer preferences. Understanding … Advertising in China – What You Must Know About Regulations and Audience ExpectationsRead more
How Digital Marketing in China Differs from the Rest of the World
What global marketers need to know to win in the world’s most unique digital ecosystem. Introduction: … How Digital Marketing in China Differs from the Rest of the WorldRead more